Fuckity Fuck with Fuck Sauce

[kyburg]

LOS ANGELES (Reuters) - Shares of Nektar Therapeutics (NKTR.O: Quote, Profile, Research) fell as much as 17 percent in Thursday trade after its partner Pfizer Inc. (PFE.N: Quote, Profile, Research) pulled the plug on their inhaled diabetes drug Exubera amid sluggish sales.

Let's see a show of hands.

Who's insurance carrier covers inhaled insulin at the same level as injectable?

Yeah, that's what I thought.

Bad marketing, my ass.

Comments

[gvdub.livejournal.com]

Considering that the very first ad I ever saw for Exubera (and being diabetic, I pay attention to such things) was last week, it doesn't seem as if they gave the marketing much time to work.

[poetpaladin.livejournal.com]

I wonder if Mankind (also developing an inhaled one) will learn from this lesson.