w00t w00t booyah

Japanese women have overtaken their male counterparts to become the biggest users of Nintendo’s Wii and DS machines in a seismic shift that the company said would “transform the video games industry”.

..

Many could now be forced to make dramatic alterations to their entire software development plans and advertising strategies.

Ya think?

The reasoning concerns me, yanno.

"Already Nintendo itself has pitched its Christmas offerings for this year at what is likely to be a predominantly female audience.

Wii Fit, which uses an innovative floor-based sensor to register body movement, takes players through a daily regimen of yoga, balancing exercises and other fat-fighting activities."

UH. YEAH. THAT'S WHY I BOUGHT MY DS.

*headdesks repeatedly*

Watch them completely miss the point and issue a dress-me up Princess Toadstool or some other fuckmuppetry.

(Hey, at least it addresses the issue of an aging gaming population. The wii? Target audience 40 - 62. But. How come they're missing what MADE this popular in the first place? AUGH.)

Japanese women have overtaken their male counterparts to become the biggest users of Nintendo’s Wii and DS machines in a seismic shift that the company said would “transform the video games industry”.

..

Many could now be forced to make dramatic alterations to their entire software development plans and advertising strategies.

Ya think?

The reasoning concerns me, yanno.

"Already Nintendo itself has pitched its Christmas offerings for this year at what is likely to be a predominantly female audience.

Wii Fit, which uses an innovative floor-based sensor to register body movement, takes players through a daily regimen of yoga, balancing exercises and other fat-fighting activities."

UH. YEAH. THAT'S WHY I BOUGHT MY DS.

*headdesks repeatedly*

Watch them completely miss the point and issue a dress-me up Princess Toadstool or some other fuckmuppetry.

(Hey, at least it addresses the issue of an aging gaming population. The wii? Target audience 40 - 62. But. How come they're missing what MADE this popular in the first place? AUGH.)