Because we all want to be seen as non-judgmental (because we want to be seen as “good people”), and because most people do not understand bias. They think all bias is a choice, whereas most bias has nothing to do with choice…it is one of the by-products of the automatic decision-making done by the human brain. Part of addressing unintentional bias is paying less attention to our intentions and more attention to our actual behaviors, decisions, and outcomes.
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